So there we where in the Apple store looking at the shiny toys. Like so many of the other "children" in the sweetie shops so many sweeties to choose from and all so tempting. The real white goods experience Apple stores are now, all shiny, clean lines and encouraging you to touch, play and poke at the screens.
Standing there playing with the recent toy it's not long before a helpful young person comes along seemingly having traveled from California to get here at your side as they greet you with a friendly, sun smacked, cheery, classless and off course cool welcome. I'm sure the stores have aerosol dispensers that spread coolness over the heads of the browsers, you visit to be associated with cool, even for just a moment. Or indeed to check up on your emails or other sundry browsing on the accessible portals.
"Hi"
The surf board it seems is in the cupboard for the duration of their shift in
Appledom.
"Can I help?"
Then you are off as you start to justify why you might possibly need the Apple embossed plastic box now being lovingly caressed, (in a passable impression of
Tolkein's Gollum), as you respond to the open questions now being put to you. These questions are just open doors that encourage you to share more on why you want to be an
Appletini.
They gentle probe on the what, where, how of your schemes. You might tap in your online address as you proudly show your blog/photos/web site/shop etc.
"That's cool"
you hear as the Apple surfer dude(
ess) - no sexual bias here- persona oozes positivity over you. Perhaps they have mini dispensers of the same vapour that wafts over the stores. All to put you at ease regardless of your Apple knowledge or lack of it.
The body language is pretty good too all nods, smiles and sometimes even a comforting touch to the arm, just to let you feel that you too are not far away from wearing the metaphorical board shorts and vest of the Apple crew, even if this wardrobe is highly unlikely in the bleak Scottish winter. It's that good, the feeling, the message. Praise the Prophet Jobs!
So by now you've convinced yourself that the product is essential to your life. Even the Apple dude says so! Not directly of course, the products sell themselves is I am sure part of the company speak.
How big should the memory be then is the next challenge? Even though your emotionally detached self on analysing that the amount of music, movies and downloaded TV is pretty non existent you know that once this desirable piece is in your bag that will all change.
You need lots of Gigs you think. I'm almost there you think the language is in my head, cool! your inside self says. I need lots of memory I need the biggest because I need it and I will obviously use it. You try and justify buying the humongous memory model, despite the fact that you know that a few pod casts of the Archers take up hardly any room.
The books you say I need plenty of space for books. The shelves at home are so limiting pah! you say to the 2 to 3 hundred books. With this new instrument I can have hundreds of thousands. I do like books you hear yourself say.
This instinct was put there in order for our hairy ancestors to store more when you have it, to compensate when you don't. Risk death by killing the big creature, even though the more
manageable smaller one would feed the family for a week. NO! bigger is better you tell yourself as your ancestor turns in his burial trench.
By now the body language, encouraging noises and words have taken you along the path towards the Apple commune. Faster than the new processor trumpeted in the literature your brain has calculated the sums, justified the rationale for the choice and apportioned the finance all whilst you talk.
'Ill have the thing now please" you say the very embodiment of the very smiley emoticon.
"We are out of stock" the Apple dude tells you in a very uncool way, rejection is a hard thing to take, bad enough from a lover but heart stopping from Apple.
Words such as waiting list are heard as the dude pokes and studies the results from the terminal that had hung from his waist. I can't decide if they look like an updated bus conductor or a techno gun
slinger in the style of a futuristic. Hollywood Western.
Crestfallen you grudgingly have your name added to the list. Then you spring into another mode as you surf the web thanks to the Apple free
wifi looking for third party sellers who may have stocks. Success and like a present day Batman & Robin you hurry to the Bat, OK
Fegrig mobile. The next 90 minutes involves a drive over central Scotland seeking the elusive object of your desires. Along the way helpful staff point you in the right direction calling ahead to check if the next branch has the Holy Grail.
Finally the alter is approached and the set aside object of your technological desire is in your hands.
As you walk out of the store with your new possession, you feel the smile, nay grin spreading across your face like some maniacal emoticon and all you can utter is
"Cool!"